The brief
Pieter de Vries designed one lamp: a small mushroom-shaped table light in cream enamel. He had found a factory in Eindhoven and a shop that wanted to sell it. He had no name and no box.
He wanted the box to be as good as the lamp, because the box is what a shop puts in its window.
What we made
- The name. Ilse was his grandmother, who read under a lamp much like this one. It is short and sounds warm in Dutch and in English.
- A drawing that became the logo. We drew the lamp in one line. It goes on the box, the bulb carton, the booklet and the swing tag, and it is the only mark Ilse needs.
- One yellow box. Butter yellow board with the drawing and the name in cream. The lamp is the only thing inside it.
- Everything else in the same yellow: the bulb carton, the tag, the tape on the shipping box.
What changed
Ilse went from one shop to seven design shops in its first year, and the box sits in the window of most of them. The second lamp is on its way, already drawn.
The lamp drew its own logo. We just held the pen.
