Naming4 min read
Print the name before you choose it
A name that looks right in a slide can look wrong on a box. We test every name on the real object before anyone votes.
Journal
Notes from the worktable.
What we learn naming things, packing them and standing at the press. Once a fortnight.
Latest
Packaging5 min read
The band is the brand
Why Selva carries its name on one narrow strip of paper, and what it took to make that strip say enough.
Inês VarelaFounder
Earlier notes
Print6 min read
What one colour saves on press
Every ink is a plate, a wash-up and a chance to drift. A short account of what Verso saved by printing in one blue.
Hospitality4 min read
The room key is the first advert
A guest holds the key before they see the room. For a small hotel, it does more work than any website.
Packaging5 min read
Design the box people keep
Packaging that stays in the kitchen keeps the name in the kitchen. Notes on tins, jars and bags worth keeping.
Identity3 min read
Sometimes the product draws its own logo
Ilse needed a mark and already had one: the outline of the lamp itself. On letting the object do the drawing.
Restraint3 min read
In praise of small labels
When the material is good, the label should get out of its way. How Brume ended up with the smallest label we have printed.
Who writes
Three of us, once a fortnight.
Short notes on naming, packaging and print, from the people who do the work.
Inês Varela
Founder
Tomás Quental
Packaging director
Marta Seixas
Design director
By post, sort of
One letter a month, nothing else.
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