The brief
Camille Aubert makes three skincare products in a small lab outside Lyon: an oil, a cream and a cleanser. She had found frosted glass she loved and labels that covered most of it.
She asked us to make the brand feel as calm as the products.
What we made
- A label you can barely see. Every product carries one small pale grey label with the name and nothing else. Everything a customer needs to read lives on the carton.
- Frosted glass and brushed aluminium, chosen with the supplier, so the three products feel like one set in the hand.
- Paper, not plastic. The outer cartons and the gift set's tray are moulded paper and uncoated board, and every outer pack can be recycled.
- A website with the three products, the ingredients written out in full, and nothing else.
What changed
Brume now ships to eleven countries. Customers keep the empty jars, and Camille sells refills in paper sachets.
The label got smaller every week. The jar got better every week.
