The brief
Rui Fontes has run Casa Lume for twenty years: nine rooms in a lime-washed house behind the dunes at Comporta. His guests came back, but most of them booked through other websites and never knew the house had a name of its own.
He wanted guests to remember Casa Lume, not the platform they found it on.
What we made
- A mark for the house, drawn from the arched doorway every guest walks through, set beside the name in a soft serif.
- A key worth keeping. Every room key hangs from a saddle leather fob with the name pressed into it. It is the first thing a guest is handed.
- Fourteen printed pieces, from the door hanger to the breakfast menu, all in terracotta and lime wash, printed by a press in Setúbal.
- A website that books direct, with nine rooms, one page each, and prices shown before anyone asks.
What changed
Two thirds of Casa Lume's bookings now come straight to the house. Guests photograph the key, post the door hanger and ask whether they can buy the soap.
We did not design a logo for Rui. We designed the things his guests hold.
