The brief
Halyard roasts coffee in an old rope store on the Porto waterfront and serves it in two small cafés nearby. Hannah Lindqvist and her partner wanted bags their regulars would keep, and a range with no plastic in it.
They also wanted the name to mean something to people who had never sailed.
What we made
- Kraft and cream, printed in one harbour green, with a cream label that can be written on by hand in the roastery.
- A knot for a mark. The drawing on the tote is the knot that holds a halyard, and it is the only illustration in the range.
- The counter set: a bean tin that lives by the grinder, a box of drip sachets and a takeaway cup with a kraft sleeve.
- A website with the roasting calendar on the first page, because regulars wanted to know when the next batch was out.
What changed
Halyard now sells more than five thousand bags a month, and every part of the range can be recycled or composted. Regulars bring the tins back to be refilled.
A bag that looks good empty is a bag that stays on the shelf, and keeps the name on it.
