Most packaging has one job: to get the product home. After that it goes in the bin, and the name goes with it.
Some packaging stays. A good tin ends up holding pencils. A paper bag ends up holding seedlings. And while it stays, the name stays in the kitchen.
What makes a box worth keeping
We look for three things:
- A second use that is obvious. A tin that closes well, a jar that is the right size for something else, a bag that stands up on its own.
- A material that ages well. Enamel, kraft, glass and cloth look better with use. Glossy laminate does not.
- A label that does not fight the kitchen. One colour, one name, nothing that dates.
The Halyard tin
Halyard's bean tin was designed to live by the grinder. It is cream enamel, printed with the name in one green, and it holds exactly one bag of beans. Regulars bring it back to the roastery to be refilled.
A tin on the counter is an advert that never needs renewing.
