Camille had found frosted glass she loved: heavy, cool to the touch, with a soft light coming through it. Then she covered most of it with a label.
The label was full of good information. It also hid the best thing about the product.
Moving the words
Everything a customer needs to read before buying can live on the carton. Everything they need while using the product fits on a few lines. So we split the two.
- The carton carries the ingredients, the instructions and the story.
- The bottle carries one small grey label with the name.
How small is small enough
We printed the label at six sizes and put the bottles on a bathroom shelf for a week. Every day the smaller labels looked better and the larger ones looked more like a pharmacy.
The final label is barely wider than the name. It is the smallest label we have ever printed, and the glass finally has room to be the product.
The label got smaller every week, and the jar got better every week.
